what is keyword research: Keyword research is very important for your website without keywords SEO doesn’t exist. It is keywords and phrases in web content through which people are going to find your website in various search engines. Ranking for right keywords can make your website a great hit.
Getting high traffic is good but getting targeted traffic is best. If you can find the best keywords for your website, it will not only bring a great amount of traffic you also get to know your customers better than your competitors. There are many keyword research tools available in the market. Today you will get to know all of them
Usually, people don’t put much effort into a searching keyword for their post. They find few keywords that they think their potential customer will search then put them in Google keyword planner and pick some random keywords out of it as per there gut feeling.
If your on-page SEO is around the right keyword, you will see a high amount of traffic to your website through Google & Bing search engines. Which will then get you more leads, sales, and subscribers to your website & more social media followers.
Before starting keyword research, you need to identify niche topics related to your industry.
These days so much competition for ranking on Google. Everyone is trying to rank one on Google with the same keyword. You need to do something different from others or follow a different approach from others for keyword research.
Most people are using Google keyword planner only to find keywords. I am not saying that you should not use Google keyword planner. I am saying don’t fully rely on Google keyword planner
There are other tools too and ways to find keywords which we will discuss later in this article.
Keyword research and tips
When Searching for keyword ask yourself
- Is this keyword you want to rank for and related to your industry?
- When searcher find your website by this keyword, will they be happy finding it
- Will this keyword traffic be rewarding? Will people finding your website with this keyword are in a mood to buy something?
- If the answer to above is yes, then it’s a good keyword
Where you can find keywords different from other
- Go to forums where your buyer/customer is searching or discussing their needs or questions. People ask questions in forums when they don’t get their answer on google or sometimes they do both. Go to forum related to your niche where your target audience hangs out. If you don’t know any forum, then type (“your keywords” + forum) you will get all the forums related to your niche.
- Go to Wikipedia search your niche there and see what other words come with a hyperlink in your searched term
- Try Reddit and search your niche topics there and check what your target audience is talking about.
- Go to question answers sites like Quora find your niche and look at what people are asking
14 Tools for Keyword Research
- Google AdWords keyword planner
- Keyword discovery
- Keyword shitter
- SEO book
- Microsoft bing ads intelligence
- Google Trends
- MOZ`s Keyword Explorer
- Keyword Spy
Read about them in detail here
The keyword can be divided into three parts head, body and tail
They are single word keywords and have a large number of searches and high in competition. Very difficult to rank for them in Google if your website is new. Keywords like Car, medicine, washing, machine
They are 2-3 words phrases that have a good number of searches like car price, headache medicine. They have lower competition in comparison to head keywords.
Long tail keywords
when keywords are longer than four words are called long tail keywords. They don’t have many monthly searches, but they have low competition. Ranking for them in Google is quite easy compared to the above two keywords.
Body and long tail keywords are best to target. Longtail keywords have low competition and are easy to rank for but when you target them. You will get less amount of searches every month. If you want to get traffic through targeting long tail keywords, you need to write hundreds of articles around them. This may risk your website of google panda penalty.
It doesn’t mean that you should not target long tail keywords just don’t overdo it & try gaming google algorithm. How you can find long tail keywords, google keyword planner is a great tool to do keyword research. However, it gives the same keywords to everybody. So, everybody is trying to rank for same keywords.
Use the following tools to find long tail keywords
- Answer the public
- Google Auto Complete Tool
- Google Auto Suggest tool
So, you found some keyword. Now it’s important to check if it has commercial intent. Commercial intent is even more important than search volume. When traffic comes from informational keywords, not commercial intent keywords it converts less into paying customers. High converting keywords are good if you want to sell more through your website. Commercial intent keywords are most valuable keywords. There are four types of keywords let’s see
Types of keywords
These types of keywords are very profitable means person searching for them is ready to purchase something or has made mind to purchase which he is searching for. Suppose you are selling insurance then keyword “types of Insurance” will not be beneficial except you are making money with Google AdSense. Best way to check if your found keyword is profitable or not just search them in google and see a search result. What type of websites are coming? Would you like to be among them? Also, check for that keyword how many websites are on top by paying to Google through Google AdWords
There are many keywords which have a great number of search volumes, but when you use them in your website promotion, there won’t be a conversion as these keywords. Which people are searching for is pure informational like they want to get some information about something that’s it. So, if you are selling something, it won’t convert much. However, these types of keywords are good if you are making money from Google AdSense or any other such network
These types of keywords are a keyword which people search when they are searching for a specific brand known to them. In the search result, they will straight go to that website which they are searching. So even if you rank using these type of keyword chances is you will get ignored by the searcher.
these are second best keywords after commercial intent keywords. A person who already searched for information through informational keywords and made the decision to buy something will search like “buy,” “discount,” “for sale,” one more thing they are keywords which describe product more precisely like “red puma shoes online discount.”
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